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Dave Bartlett | Internet Marketing, Beer & Beyond?
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Keyword Density

June 08, 2009 By: admin Category: Internet Marketing

Having enough keyword density on your web site is an extremely important thing that can make or break how well your web site does in search engines. Having too little or too many keywords can severely hurt your site.

So what exactly is the perfect amount of keyword density? And what exactly IS keyword density? Well, we will go into good detail about the basics of keyword density. After you have read this, you will be able to effectively apply keywords to your web site.

So what is keyword density anyway?

Put simply, keyword density is the ratio of keywords or key phrases to the total number of words on a particular page of your site. A good rule of thumb is to have a keyword density of 1-3%. Some may be thinking, “how do you get the keyword density percentage?” The mathematical formula is quite simple: you divide the total number of keywords or keyword phrases in your content by the total number of words.

So if you have 10 keywords in a document with 1000 total words, that’s a keyword density of exactly 1%, which is the lowest keyword density your page should have for search engine purposes—anything less and chances are, your site won’t be listed high in a search engine.

To achieve the ideal keyword density of 3%, you would have to have 30 keywords or keyword phrases in a site with 1000 words. Generally speaking, you don’t want to have more than 3% keyword density, as the keywords tend to get repetitive in that case and actually hinder your site. But you also don’t want to have less than 1%, as your site won’t be noticed as quickly or as
effectively by search engines.

How do I make keywords flow naturally throughout my page?

It’s all about coming up with good keywords that relate to your site and can be used naturally throughout a page without sounding silly or repetitive. Before you even think about writing the content for a page, sit down first to decide on keywords or key phrases to use in the page. Then begin to write
the content, and when you see fit, place in a keyword or key phrase.

It is a good idea to take a break after writing a paragraph or two to review the work. When you are looking at what has been written, make sure it makes sense to you and that the use of keywords doesn’t distract you from what the page is actually about. Readers will not enjoy a site that is chock full of keywords that do nothing but distract them from the article or
piece of content.

A lot of people recommend placing a keyword in the first and last sentence of every paragraph. While this may be effective for some, it often does no good for others and hurts their content.

Try not to be too strict with where you place the keywords—only use them when they seem to “fit” into a sentence. Then, when you’re done, count them up. If you’ve managed to place around 10 keywords naturally into your content, then you’re good to go.

Keyword and word counting seems daunting….are there any tools I
can use to make the process quicker?

The short answer is yes, there are quite a few wonderful tools
which make counting keywords and total words much easier than it
sounds. We will briefly go over a few here.

SEO Keyword Density
http://www.seochat.com/seo-tools/keyword-density/

This is a free tool available from SEOChat. What the tool basically does is it analyzes your page for 1, 2, or 3 keywords in your page and tells you what the keyword density of your page is. It is a very effective, easy to use tool that will make figuring out keyword density very easy for you.

Keyword Density Tool
http://www.keyworddensity.com/

The Keyword Density tool is free, quick and effective. All you have to do is type in keywords or key phrases, your url and click “Analyze Keyword Density”. The tool will then tell you how much keyword density you have on the page.

Keyword Density Checker
http://www.webconfs.com/keyword-density-checker.php

Yet another free keyword density checker, this one is straight-forward to use and effective. Just type in the keywords, url and hit submit. That’s it.

To sum it all up, keyword density can greatly impact how well your site does. Learn the basics now, and you’re in for a successful web site.

Checking keyword density is now quicker and easier than ever before. Take advantage of the tools mentioned above to check your keyword density. Your site will be better for it!

Choosing Keywords

June 07, 2009 By: admin Category: Internet Marketing

These days, our needs for knowledge, information, everyday necessities and novelty materials can be found just with one single click on an internet website.

It’s no surprise that people prefer to surf the WWW rather than go to a library or shopping center to look for or buy what they want. More and more people use search engines like google to help them go directly to the website that contains what they need.

This trend sparked a revolution in internet marketing
strategies. Web masters of vendor sites compete with each other to place their websites in the top 10 search results of a user’s searches.

Various software utilities were created to boost the
chances of high SE rankings. Some of these utilities even
manage to cheat a high ranking out of a search engine even when the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting software, the effectiveness of their efforts begins to plummet so much so that they find themselves back to where they started. A new avenue for increasing their rankings became necessary.

One of these ideas is the saturation of keywords on a single article. The entire philosophy of keywords hinged on their relevance.

In searching for a Ford truck, what search strings
would the customer use? How many of those search strings will match the keywords? The more a search string matches your site or article’s keywords, the higher you place on a search engine result page.

Keywords have gotten to be such a major concern
that private enterprises which offer search engine optimization (SEO) services are now making a killing in the internet economy.

The first result that comes out of a search engine is usually the website that contains the most similar number of keywords in the exact same order as the search.

For instance, if I used “DIY Wi-Fi antenna” for my search string, the search engine will look for the exact same words and word placement. Now, if I type the word “ask” and perform my search using google, the common result
would be ask.com.

Notice how the search engine immediately went
for the website with the domain name (ask.com) that matched my query. On the other hand, if I type “asked”, google still comes out with the ask.com webpage as its top search result. It’s all about relevance.

To be able to fully utilize your website’s potential as a top
search result item, you need to orient your website towards the product or idea you want to promote. If you cannot have the .com name, you can rely on keyword optimization to help you with your search engine rankings.

You do not need to consult a private enterprise to tell you
which keywords to use. All you have to do is think about your product or idea and think of how you would look for it in the internet using a search engine.

Keywords will not work for you if you keep them generic. Most customers log onto the internet already knowing what they need or want. Remember, these shoppers can’t hold or examine the merchandise so they want to find out about them first hand before they actually buy.

When they do decide to buy, they have a specific idea in mind. They will use this idea as their search string in search engines. If you have multiple products, you need to be able to generate a fair amount of literature containing relevant keywords for each of your merchandise.

If you choose to limit your business to a certain area, be sure to include the name of your chosen location into your keyword base.

You also need to take care of the literature or articles
you produce for your business. Make sure that they contain the necessary keyword count. Do not sacrifice the quality of your articles for the sake of keywords. Always present a detailed, literate and informative article.

Recommended tools:
Keyword Research Pro
InstaCash Keywords
PPC Bully

Don’t Place Another Google Ad Until You See This

January 16, 2009 By: admin Category: Press Release

FOR IMMEDIATE RELEASE

On Monday 1-19-09 at 12 pm, PPC Domination is officially released.

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With PPC Domination you will learn a way of using your computer’s spell check
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You will get the secret bidding strategy that will get you more leads at a cheaper cost… every single time and what to say in your Google ads that makes them up to 100 times more likely to be clicked.

This product release will change the way we earn money online and find business partners and prospects.

You can view pre-launch videos HERE

Contact:
dime4pivo@gmail.com
http://d4pivo.leadsfromgoogle.com