Modern-Trends

Content That Search Engines Love…

One of the most important steps to take to ensure that your site is successful is to have a site that is well-loved by search engines. This is actually fairly easy to do—but also fairly easy not to do. It is a known fact that well-placed keywords and keyword phrases on a piece of content will attract search engine spiders. It is also a well-known fact that keyword stuffing—using keywords way too much—will repel spiders and stop them from putting your site on a search engine.

So what is the delicate balance of having just the right amount of keywords and keyword phrases? How do you achieve it? How do you make sure you aren’t overusing keywords? In this newsletter, we will go over all of the above to help make your site keyword optimized.

How do I write content that the search engines love?

The easy answer is to make sure your content has several keywords. But how is this done in a natural way so not as to hurt your traffic from actual human beings? Well, it all comes down to naturally putting keywords into your content. We’ll briefly go over this process.

1) Sit down and decide what your content will be about.

If your site is all about sports, figure out what kinds of sports content you’ll put on there. Maybe you’ll write about basketball or golf or football or any other sport. Or if you’re running a music site, you could write content about a particular style of music or band/artist. The point is, make sure that whatever content you write is relevant to your site.

2) Make a list of keywords that are relevant to your content

So if you’re writing a music article, these keywords could be:

Rock, Pop, Country, Rap, R&B, Hip Hop, Guitar

But try to narrow your list down to 2 or 3 keywords. The first keyword should be a primary keyword(used at least 10 times in a 500 word document) and the other one or two should be secondary keywords(used a few times each in a 500 word document).

3) Begin writing the content.

As you write each sentence, try to think about where the primary and secondary keywords might fit in. Wherever it seems natural, use the keywords. However, you should never try to make them fit where they don’t fit. If it looks unnatural, don’t use them.

4) Read over the content.

When you read over the content, try to read it like a visitor would. Do the keywords you’ve tried to incorporate in the text distract you from the meaning of the content? Do the keywords seem blatant?  If they do, rewrite the content to make it flow more naturally.

5) Count the number of keywords and plain words

If you have a 500 word piece of content, you’ll want to see around 5-15 primary keywords sprinkled throughout the content—a keyword density of at least 1%, but ideally 3%. Keyword density is the number of keywords divided by the total number of words. A keyword density of 1% in a 500 word piece of content would be 5 keywords, while a keyword density of 3% in a 500 word piece of content would be 15 keywords. Strive for 3%.

6) If you don’t have enough keyword density, or have too much, rewrite the content.

Rewrite your content as necessary to have enough keyword density.

Why is keyword “stuffing” bad for my site?

It is bad for your site simply because search engine spiders have been programmed to skip over sites with excessive keywords. These would be sites with keyword densities of at least 10%. Sites like these are known as spam sites—sites created specifically to earn high rankings in a search engine due to high keyword usage. Before, spam sites would be heavily ranked in a search engine, but not anymore. Spiders are smarter than ever, able to detect spam sites from a mile away.

That’s why keyword stuffing is a bad thing for your site—it will actually keep spiders from visiting. Make sure you do not have a keyword density of much more than 5%. Even 5% is considered too high.

Keeping the above things in mind will help you to build a site that search engine spiders love.

Keywords or phrases are tools used in internet marketing to achieve better rankings in search engines. At a certain point in time, webmasters abused this system by saturating the content of their websites with keywords to be able to achieve a high ranking. However, this resulted in search engine users getting results that had no relevance whatsoever to their query.

To combat this abuse, search engine webmasters developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilization has shifted to content rich articles with a keyword ratio average of about 12% of the whole article.

The whole reason for this shift in keyword utilization stems from the fact that search engine sites track and record the abuse of keywords. If you happen to have an article of 500 words containing nothing but the word “porn”, chances are your site will be banned from the search engine.

This shift has also created a whole new industry in writing. You will definitely be able to get a few odd jobs writing search engine optimized (SEO) articles.

The key to writing good SEO articles is to be true to the subject at hand. Make sure that your SEO article contains relevant information and a substantial proportion of keyword scattered throughout the article. Include a keyword or phrase in the title of your article. Include a minimum of 2 keywords or phrases in the beginning and ending paragraphs of your article. Finally, scatter keywords in the body of your article. If you have a 500 word article, a minimum of 1 keyword or phrase per paragraph in the text body is recommended.

Write your article for your product, not for the sake of keywords. As you go on with your article, you will be using your keywords when you describe your product and when you give out instructions on how to use the product. Write about how the product came into existence and how it has developed through the years. Cite instances where the product has been particularly useful to you or to an acquaintance.

When writing the article, do not force the keyword issue. Your articles must be forthright, literate, easy and entertaining to read. Some writers sacrifice grammar for the sake of a keyword placement. Don’t do that. When searchers are directed to an article of yours and it happens to contain spelling errors, wrong grammar and a generally sloppy composition, they might decide to look for another article or website that contains more nicely written content.

If you are unable to compose your own article because of time constraints, you can use freelance websites to hire article writers who will do the job for you. Prices for an original SEO article containing 500 to 750 words max range anywhere from $1 to 15$.

Just be sure to communicate well with the writers so that they fully understand what you require. Ask for previous work samples so you can judge whether their skills are up to your standards. If you come across a writer offering his service rather cheaply, don’t rush in and call yourself lucky. The best way to be sure that you have found a cheap but quality conscious worker is to ask him to provide one article to you. In exchange you will pay him for that one article and use it as criteria for judging his qualifications. Try writing an article yourself before hiring it out to someone else. You of all people should know how the article must read.

The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query.

To stop the abuse and enhance their accuracy and reputation, search engines devised an algorithm method where web crawlers not only looked at the keywords, but also at the contents that goes along with them. With this new method of indexing, web masters and internet marketers were finally forced to perform honest work. They stopped using words like “sex, xxx” and porn” where there was none and begun writing relevant articles that give accurate descriptions of their website or products.

As a result of this new indexing system, the industry of search engine optimization (SEO) article writing was born. SEO article writers are required to write meaningful articles that thoroughly describe the product or website. Aside from using correct and appropriate writing methods, they also have to reserve slots within the article for the seeding of keywords.

As far as search engines are concerned, they index your website by scanning the top of your website first. Be sure to have descriptive literature of about 250++ words as this is what the search engines look for. Within that 250++ word article, embed your keywords in it without breaking the smooth flow of the article. Try to avoid grammar deficiencies because of keyword seeding. Your article needs to be as correct as it can be for the search engine to understand what your website is saying and what relevance it has to a searcher’s query.

You can try the old method but you will not get as good results as you will with the honest way. Furthermore, attempting to mislead a search engine can lead to a bottom placement in search rankings. Aside from being given low priority in searches, search engines also have the option of removing your website from their index. If this unfortunate development happens to your website, you’ve already lost your business.

The internet is evolving. Just as it took centuries for the laws of the United States to reach maturity, the internet is hurrying along at light-speeds to protect everyone who decides to visit it. If you try to disrupt the flow of one of its economies, various individuals and corporations that own a stake in the internet will immediately smother you and the tools you use for disturbing a relatively peaceful environment.

As honesty seems to be the best policy for now, SEO article writing is the way to go. Do not compromise your articles for the sake of keyword density. After all, when your customers get to your website and read a poorly written article, your esteem in their eyes will immediately plummet. It wouldn’t be a surprise if they decide to transfer to another website with better services and a higher degree of usefulness and accuracy.

Recommended tools:
Keyword Research Pro
InstaCash Keywords
PPC Bully

Blog = Fast SE Rankings

If you run a site and are looking to get it listed quickly on search engines, there really is no easier and quicker way than to also put a blog on the site. It is a known fact that search engine spiders from sites like Google and Altavista list new blogs much faster than they list new sites.

However, it’s not as simple as just creating a blog and letting it sit there. You
have to also use tactics like pinging, linking and the use of keywords. We’ll go over each so that you are able to effectively use your blog for a quick site listing. We’ll also briefly go over how to host your own blog on your site.

So how do I host my own blog, anyway?

The easiest way to do this is to install and run a blogging software from another company on your web site’s server. One such software that is popular is WordPress. It’s fairly easy to install and works pretty good on your site. Other blogging software options include:
Apache Roller
Blosxom
Geeklog
Textpattern
LifeType

Whatever one you choose, be sure to follow the instructions provided by the company so that the installation goes smoothly.

Where should I put my blog on my site?

Most people who host their blog to help their site get listed quickly don’t put the blog on the main page of the site, because the site isn’t all about the blog. Instead they put it in its own folder at mysite.com/blog/. But you can really put your blog anywhere on your site, so it’s your call.

What is pinging?

It’s a question that many ask, so don’t feel silly if you don’t know what pinging is. Pinging is essentially a tracking program installed on your blog that will notify the site which it is from whenever your blog is updated.

Search engine spiders usually visit newly pinged sites most often, which is why pinging is such a crucial part of the equation to get your site listed quickly. Sites that are newly “pinged” will be visited by search engine spiders. A visit from the spider equals a listing on the search engine.

How do I get pinging on my blog?

You’ll have to register with a site that offers weblog pinging. The most popular pinging program around is weblogs.com. Other programs offered include Yahoo’s Blo.gs, BlogRolling, and Technorati.

Once you’ve decided on a pinging service, you’ll have to follow the instructions to install it on your blog. When you’ve done that, your blog will start getting pinged and visited by search engine spiders.

What is linking?

Linking is basically having another blog or site link to your blog. When search engine spiders visit that site and see a link to your site, they’ll visit your site. Linking is effective both for sites with blogs and those without it.

How do I get linking?

You get it by visiting sites/blogs that are relevant to what your site is about. Then you contact the owners of those sites/blogs, asking them to post a link to your site on their site. In return, you will probably have to link to their site on your site. That way, both of you are able to benefit from the
linking.

Why is the use of keywords important to my blog?

Spiders love to visit sites with a good amount of keywords. People who read your site won’t mind the use of keywords if they are lightly spread throughout the content of your pages. The key to this is to make a list of keywords relevant to your blog posting and then to try to use those keywords throughout your content.

It is important to make sure, however, not to overuse keywords. Spiders have been trained to ignore sites with excessive amounts of keywords, so if you use a whole lot of keywords in the hopes of getting spiders to visit your site, it’s not going to do you any good.

Generally speaking, using between 2-6 keywords per 200 word piece of content is a good ratio. It’s pleasing to both readers and search engine spiders.

That’s really all there is to it. Apply the above techniques to your blog and you will net your site a quick search engine listing.

There is no quicker way to get your site listed than to use a blog. So install a blog on your site today and you’ll be listed sooner than you could have imagined!

Having enough keyword density on your web site is an extremely important thing that can make or break how well your web site does in search engines. Having too little or too many keywords can severely hurt your site.

So what exactly is the perfect amount of keyword density? And what exactly IS keyword density? Well, we will go into good detail about the basics of keyword density. After you have read this, you will be able to effectively apply keywords to your web site.

So what is keyword density anyway?

Put simply, keyword density is the ratio of keywords or key phrases to the total number of words on a particular page of your site. A good rule of thumb is to have a keyword density of 1-3%. Some may be thinking, “how do you get the keyword density percentage?” The mathematical formula is quite simple: you divide the total number of keywords or keyword phrases in your content by the total number of words.

So if you have 10 keywords in a document with 1000 total words, that’s a keyword density of exactly 1%, which is the lowest keyword density your page should have for search engine purposes—anything less and chances are, your site won’t be listed high in a search engine.

To achieve the ideal keyword density of 3%, you would have to have 30 keywords or keyword phrases in a site with 1000 words. Generally speaking, you don’t want to have more than 3% keyword density, as the keywords tend to get repetitive in that case and actually hinder your site. But you also don’t want to have less than 1%, as your site won’t be noticed as quickly or as
effectively by search engines.

How do I make keywords flow naturally throughout my page?

It’s all about coming up with good keywords that relate to your site and can be used naturally throughout a page without sounding silly or repetitive. Before you even think about writing the content for a page, sit down first to decide on keywords or key phrases to use in the page. Then begin to write
the content, and when you see fit, place in a keyword or key phrase.

It is a good idea to take a break after writing a paragraph or two to review the work. When you are looking at what has been written, make sure it makes sense to you and that the use of keywords doesn’t distract you from what the page is actually about. Readers will not enjoy a site that is chock full of keywords that do nothing but distract them from the article or
piece of content.

A lot of people recommend placing a keyword in the first and last sentence of every paragraph. While this may be effective for some, it often does no good for others and hurts their content.

Try not to be too strict with where you place the keywords—only use them when they seem to “fit” into a sentence. Then, when you’re done, count them up. If you’ve managed to place around 10 keywords naturally into your content, then you’re good to go.

Keyword and word counting seems daunting….are there any tools I
can use to make the process quicker?

The short answer is yes, there are quite a few wonderful tools
which make counting keywords and total words much easier than it
sounds. We will briefly go over a few here.

SEO Keyword Density
http://www.seochat.com/seo-tools/keyword-density/

This is a free tool available from SEOChat. What the tool basically does is it analyzes your page for 1, 2, or 3 keywords in your page and tells you what the keyword density of your page is. It is a very effective, easy to use tool that will make figuring out keyword density very easy for you.

Keyword Density Tool
http://www.keyworddensity.com/

The Keyword Density tool is free, quick and effective. All you have to do is type in keywords or key phrases, your url and click “Analyze Keyword Density”. The tool will then tell you how much keyword density you have on the page.

Keyword Density Checker
http://www.webconfs.com/keyword-density-checker.php

Yet another free keyword density checker, this one is straight-forward to use and effective. Just type in the keywords, url and hit submit. That’s it.

To sum it all up, keyword density can greatly impact how well your site does. Learn the basics now, and you’re in for a successful web site.

Checking keyword density is now quicker and easier than ever before. Take advantage of the tools mentioned above to check your keyword density. Your site will be better for it!

These days, our needs for knowledge, information, everyday necessities and novelty materials can be found just with one single click on an internet website.

It’s no surprise that people prefer to surf the WWW rather than go to a library or shopping center to look for or buy what they want. More and more people use search engines like google to help them go directly to the website that contains what they need.

This trend sparked a revolution in internet marketing
strategies. Web masters of vendor sites compete with each other to place their websites in the top 10 search results of a user’s searches.

Various software utilities were created to boost the
chances of high SE rankings. Some of these utilities even
manage to cheat a high ranking out of a search engine even when the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting software, the effectiveness of their efforts begins to plummet so much so that they find themselves back to where they started. A new avenue for increasing their rankings became necessary.

One of these ideas is the saturation of keywords on a single article. The entire philosophy of keywords hinged on their relevance.

In searching for a Ford truck, what search strings
would the customer use? How many of those search strings will match the keywords? The more a search string matches your site or article’s keywords, the higher you place on a search engine result page.

Keywords have gotten to be such a major concern
that private enterprises which offer search engine optimization (SEO) services are now making a killing in the internet economy.

The first result that comes out of a search engine is usually the website that contains the most similar number of keywords in the exact same order as the search.

For instance, if I used “DIY Wi-Fi antenna” for my search string, the search engine will look for the exact same words and word placement. Now, if I type the word “ask” and perform my search using google, the common result
would be ask.com.

Notice how the search engine immediately went
for the website with the domain name (ask.com) that matched my query. On the other hand, if I type “asked”, google still comes out with the ask.com webpage as its top search result. It’s all about relevance.

To be able to fully utilize your website’s potential as a top
search result item, you need to orient your website towards the product or idea you want to promote. If you cannot have the .com name, you can rely on keyword optimization to help you with your search engine rankings.

You do not need to consult a private enterprise to tell you
which keywords to use. All you have to do is think about your product or idea and think of how you would look for it in the internet using a search engine.

Keywords will not work for you if you keep them generic. Most customers log onto the internet already knowing what they need or want. Remember, these shoppers can’t hold or examine the merchandise so they want to find out about them first hand before they actually buy.

When they do decide to buy, they have a specific idea in mind. They will use this idea as their search string in search engines. If you have multiple products, you need to be able to generate a fair amount of literature containing relevant keywords for each of your merchandise.

If you choose to limit your business to a certain area, be sure to include the name of your chosen location into your keyword base.

You also need to take care of the literature or articles
you produce for your business. Make sure that they contain the necessary keyword count. Do not sacrifice the quality of your articles for the sake of keywords. Always present a detailed, literate and informative article.

Recommended tools:
Keyword Research Pro
InstaCash Keywords
PPC Bully