Modern-Trends

The New Buzz - Info Product Creation

I don’t know why.

But have you noticed?  All of a sudden emails, forum posts and
everywhere you  look people are talking AGAIN about info product
creation.

Why?

Because it works.  The question is why does it work?

1.  You don’t have to be a rocket scientist to understand the basics of creating products.

If you have Open Office, you can create info products.

2.  It’s evergreen.

Marlon’s products about info product creation are just as topical now as they were 10 years ago. A few of the tools have changed. Sorta.

The quality is better.  But it’s the same thing.

3.  You can recruit affiliates to SELL your products for you

This is a major benefit.  You’re either at the bottom of the food chain or on top as a product owner.

4.  You make all the money instead of 1/2. You gotta like that!

Now, people who have a vested interest in getting you to do other forms of marketing will give you all the downsides of creating products.

Most of those are a smoke screen!

Really, there aren’t many downsides other than those obstacles in between the ears about being able to create something of value.

The best solution to THAT is to partner up with a few people you meet in forums or at seminars and create products together. Make a party out of it!

Marlon is “The King of Step-By-Step Internet Marketing”

If you want to create your own products, here is the definitive step-by-step guide with screen caps, text and video. Info-Product Dashboard

Marlon Sanders has perfected an entire system for creating info-products; such as Audio CDs, PDF’s, and eBooks using his time tested point-and-click, step-by-step method.

It’s called the Info-Product Dashboard

You may be wondering if this product’s for you. To see if you’re among the large percentage that can benefit from the Info-Product Dashboard, just run through this list of simple criteria:

* If you have thought, “That would make a great Info-Product,” this applies to you.

* If you are working the 9 to 5, trading your time for dollars; this applies to you.

* If you’ve had that info product idea in the backburner for a year; and you still haven’t started it yet, this applies to you.

* If you’re about to begin writing an ebook or are partway through one, this applies to you.

* If you feel that you’re not an expert on anything; but still want to create your own product, this applies to you.

* If you tried to create a product of your own but gave up, this applies to you.

* If you’ve got a bunch of “half done” products on your desktop, this REALLY applies to you.

* If you think it’s too hard to create your own info-product, this definitely applies to you.

* If you think it takes too much money to create your own info product, this STILL applies to you.

* If you have just 1 hour a day to spare to work on your info-product, this applies to you.

* If you’ve got a web page that isn’t converting as well as you’d like, this applies to you.

* If you think you can never create a professional looking info product audio CD, PDF, eBook, or download pages; this applies to you.

* If you’ve ever had a problem getting your payment processing set up to take orders online, you need to read this.

* If you know you want to sell products online but haven’t gotten around to doing anything about it, then this product REALLY applies to you.

Finally, if you’re not 100% satisfied with the results you are achieving right now, then this applies to you.

head over to…
Info Product Dashboard
…to learn more. I really think it’ll help you.

If you’ve been following Internet marketing for any period of time you’ve noticed that the rate at which new products come out is almost like a fireworks show.

Everyone sits back and goes “ooh and aah” and buys the latest, hottest and greatest new products, but it’s easy to feel confused or overwhelmed — and in the end you can’t decide which model to follow, or what the heck to do!

There’s only 1 product that boils down what you need to do and how you need to do it into a simple “point, click and follow the steps” system.

That product is The Marketing Dashboard

You may actually want to call it the “Money Dashboard”  because what it’s going to do is give you simple steps and actions to take to get products ready to sell, promoted, sold, delivered and the money banked. You can either sit back and watch the fireworks show and keep going “ooh and aah” or pick 1 model proven to work and just do it.

The Marketing Dashboard is built on one of the simplest and oldest models, which is to find out what people want to buy, get it or create it, then promote it and profit from it.

If you’ve been sitting around saying you need to get something done or need to get a product out or you wish that some day the ebooks you bought on Internet marketing would somehow magically turn into money or if you’re frustrated waiting for your search engine pages to finally, maybe, possibly get some darn traffic, then maybe it’s time you stopped making excuses and just get it done.

Here’s the formula: Dashboard = Get It Done

If you want to get it done,
Check out the dashboard today

Here are some questions you may have about the
Design Dashboard

QUESTION ONE:
Is this just for designing web sites? Or can it help me (or my assistant) do graphics for blogs, landing pages, affiliate pre-sell pages, ebook covers and
Power Point presentations?

ANSWER:
It’ll help you with anything you need to do
graphics for. Even if you outsource, it’s GREAT to be able to whip something out in a hurry when you don’t have time to wait.

QUESTION TWO:
Is this something I can REALLY do without sweating bullets and going through the learning curve?

ANSWER:
ONLY if you have “The Design Dashboard.” If you don’t, yeah, it’s gonna be a real pain. But with the Design Dashboard, you have step-by-step screen caps that make doing things a breeze. Plus, video where needed.

QUESTION THREE: Why would I need this if I use templates?

ANSWER: 1. A blog header with graphics looks better than a plain one. You have the chance to do a little branding.

2. Templates for Power Point are just backgrounds. What about graphics that illustrate your point?

3. If you buy the SAME templates from the same places everyone else does, will YOU break through the noise?

4. With just a little skill and the right software, you can create some GREAT graphics for affiliate pre-sell pages.

5. There ARE programs that create ebook covers but they don’t do the GRAPHICS FOR the covers in most cases. The Design Dashboard serves many purposes.

QUESTION FOUR: How much is the software gonna ding me for?

ANSWER: $100 or less for the graphics software. If you want to add flash audio buttons to your site, you can spend $27 to $100 for that software, but SAVE $20 a month vs. what most people do.

In other words, if you do just ONE graphic header in 2007 yourself instead of outsourcing it, you paid for it.

QUESTION FIVE: Why learn to do design when I can outsource it?

ANSWER: 1. You may not get the special treatment and same quality that “gurus” receive.

2. Talented designers sometimes get booked up for weeks.
What if you need it sooner rather than later?

3. Once you see how easy it is to do graphics, you’ll probably find yourself doing at least SOME stuff yourself when you’re in a hurry.

4. Outsourcing is great. But you may want to only outsource when you need that special touch and do bread-and-butter stuff yourself.

5. You can have your ASSISTANT use the Design Dashboard and do stuff for you. It can be your training tool for THEM.

QUESTION SIX: What will the Design Dashboard do for me?

ANSWER: 1. You can design GRAPHICS for blogs, landing pages, affiliate pre-sell pages, ebook covers, power points.

2. Above and beyond that, there are step-by-step instructions for your sales letter (if you need one), ftp, shopping cart and other stuff. This is ONLY for the people who need it. You can use all the design part even if you don’t need THOSE things. But it’s nice to know they’re there if you need them.

3. You will save money.

Other programs use software that isn’t mainstream and may not keep up with the times. Plus, you can’t buy any books on it at the bookstore. Or they use Photoshop CS which is $650 or $750 USD. Then, for html, they use Dreamweaver, which sets you back more. I could go on and on. I’ve stripped out every possible cost.

4. You will save time

I know you have 1,000 things to do. Even watching videos takes TIME. That’s why I’ve used as many screen caps as I can. Learning from them is faster than video. But I’ve used video where it made learning faster.

5. You will avoid a painful, full-blown learning curve

The worse thing about software is the learning curve. I’ve taken out the learning curve and JUST given you the steps you need to know.

Click here to see the dashboard

Introducing the Path to Total Freedom in Your Life.

The one and only step-by-step Dashboard to take you to your FIRST info product will be launched.  At last, you can STOP trading TIME for dollars and start trading PRODUCTS for dollars!

The Info Product Dashboard

This is the path to total freedom in your life.

Here’s a Sneak Preview of row #1 on the Info Product Dashboard.
The Dashboard is broken down into 6 rows with 6 icons each.  You do 1 icon per day.  Most of the icons are doable in 20 or 30 minutes per day.  A few take longer.

You eat an elephant one bite at a time!  So I’m breaking the whole thing down into bites, and giving you step-by-step screen caps, instructions, videos as needed, and even templates.

The outcome is Marlon’s made it faster, simpler, easier and CHEAPER to create your first info product.

In Row #1, here is the breakdown of what you will do:

Icon 1: Get Started
This is where you figure out how much you wanna make from your product.  You’ll run a few numbers and set your goal.

Icon 2: Choose Market
This is where you will select the basic market you want to sell to.

Icon 3: Do Survey
This is Marlon’s famous 12-product survey.  He shows you how to do it and gives you sample results from one of my surveys.

Icon 4: Find Experts
If you don’t have your OWN expertise or information to create a product with, you’ll find experts to create that info for you.  Marlon shows you where to find ‘em.

He gives you a special, “secret source” of experts who will gladly
help you create your info product.

If you already have expertise you can sell, you skip this icon.

Icon 5: Write Questions
You will create a list of questions to ask your expert.  He gives you sample questions here.  If you’re already an expert, these are the questions you will cover.

Icon 6: Send Email
You pop off the sample email to get experts to come on board with you and help create your info product.  As one of the fast action bonuses, Marlon’ll be giving you the ACTUAL EMAIL a friend of his uses that gets a 30% success rate with people helping him create info products at ZERO COST!  They don’t charge him a dime!

He has a $10,000 a month income generated largely from the content provided by these experts.

See how simple week one, row one is?   There’s no rocket science!
Everything is broken down into simple steps.  You just follow the big blue numbers, screen caps and video (as needed).

Click here and get on the Fast Track to creating your product

Stop Trading Time …

Stop Trading Time for Dollars and Start Trading Products

The Info Product Dashboard
Here’s the concept.  It’s very simple:

1.  You either trade time for dollars, or products for dollars

2.  Marlon walks you through a simple, doable, step-by-step process for creating your own info product in about 20-30 minutes per day, 6 days a week over a 6 week period.

3.  How do you eat an elephant?  One bite at a time. That’s  what the Info Product Dashboard does. It breaks it down into one bite at a time.

Now, it isn’t all fun and games.  There ARE legitimate obstacles you have to overcome.

KEY OBSTACLES:

Obstacle 1: I want to create my own info product but I’m NOT an expert at anything.

Solution:  Marlon shows you step-by-step how to use the knowledge of OTHER experts to create your first info product.

Obstacle 2:  I don’t have money to pay experts

Solution:  Marlon shows you a secret source to get experts to create his products with him — at ZERO cost. Zero!

In some cases, you may pay experts a relatively modest sum.  But he’s going to show you a killer way to get experts to co-create info products with you and they won’t charge you a dime!

Obstacle 3:  Creating an info product is hard work and takes forever.

Solution:  If you have 20-30 minutes a day, just follow Marlon’s step-by-step instructions, screen caps and videos.

Obstacle 4:  I’m a newbie and don’t know what topic to produce a product on.

Solution:  In the Info Product Dashboard, Marlon’ll give you a few very simple things you can do to find a good topic.  You don’t need a million things to do.  He boils it down and gives you just a few that work.

Obstacle 5:  I don’t have money for recording equipment, software and all that jazz.

Solution:  Marlon’s eliminated virtually every expense possible.  Most
everything can be done without money.  He gives the free resources and then, if appropriate, a paid resource, if the paid one is what he personally uses.  That way, if you don’t have money, you can use the free one. If you DO have money, you can use what he personally uses in his own business.

Obstacle 6:  Where will I find these experts?  I don’t know where to find them.

Solution:  Marlon shows you his secret resources and places they hang out at.  Of course, you may have friends, family, acquaintances or others who will allow you to borrow their knowledge.

Obstacle 7:  “I don’t have a lot of money to order a bunch of CD’s.”

Solution:  You can delivery digitally. Marlon shows you how, gives you templates, the whole ball of wax.  But if you WANNA do a CD, he gives a place that will do a quantity as low as ONE at a great price, AND ship the CD for you.  There are no barriers here to people who own the Info Product Dashboard.

Obstacle 8:  I don’t know how to do video and I can’t afford Camtasia.

Solution:  Marlon shows you how to create video to supplement your products with using a free software program.  Video is a very nice addition to a product.  And he makes it easy and cheap for you.

Obstacle 9:  I can’t afford Sound Forge to edit AUDIO with.  How do I create audio?

Solution:  Marlon shows you how to do it easy with a free program.

Obstacle 10:  “I hate reading a bunch of long, drawn out stuff.”

Solution:  Marlon shows what to do and HOW to do it without any filler or fluff. This is an ACTION system.

But he also shows you secret places to find people most don’t know about. Including ONE that gets a WHOPPING 30% success rate when the right email is sent.  The exact word-for-word email is one of the fast action bonuses he offers.  Oh, he gives you the SOURCE of these experts also.

You have a decision in life.

Do you want to trade your TIME for dollars?

Or do you want to trade PRODUCTS for dollars?

Click here to make your choice

You’ve gotta take a look at “The Design Dashboard” from
Marlon Sanders.

Do you need to design:

* Web sites
* Sales pages
* Mini sites
* Blog graphics
* Affiliate pre-sell pages
* Landing pages

You point. You click. You follow the big blue numbers.
What could be simpler?

It’s A to Z. All step-by-step screen caps supported by
videos where needed. It’s a MASSIVE time saver and
literally takes the pain out of the learning curve.

Here’s what it does for you:

End Result:

a. Your own custom web site graphics that are a cut above

b. You will do your own header graphics faster than you
may imagine

c. You will know how to do special effects like scanlines
and handwritten notes

d. You will be able to trick out templates you buy or
create your own

e. You save costs (No Photoshop CS or Dreamweaver needed)

f. You will get step-be-step instructions on ftp, getting
your shopping cart up, hooking up your autoresponders,
stick letters, fly ins, and every other detail we could
think of.

g. Saves you the costs of design fees. At $150-$300 per
header, just ONE and you’ve paid for this product.

h. Even if you still use a designer, there are times when
you need it NOW, not later. You 100% can do it yourself
and be surprised at how good a job you DID!

i. You can create your OWN templates just as good as many
of ‘em you buy — and do it fast, once you learn the
steps.

j. Most templates are NOT designed for “our type” of
sites. So they’re never quite right. You can do it
yourself, get a better result AND save.

SHOULDN’T I OUTSOURCE?

I disagree with the “outsource everything” view. YES, you
build a business. But in the beginning, there are times to
outsource and times to do it yourself.

I did most everything myself early on. And as the money
came in, I hired people to help out.

If you’ve got the bux to hire everything out, fine. But
you STILL will end up waiting and waiting for designs when
you could do it yourself in 10 to 30 minutes if you had a
little basic knowledge.

Anyway, check it out:
Click Here

How To Get Your $2,000 NEXT Saturday Instead
By Marlon Sander

Here is an email I just sent to a new friend I made online,
Jason Fladlien.

Jason,

You must MISSED out on $1,000-$2,000 in sales.

Why? Because I’m writing my Sat. ezine and wanted to put in a
plug for 3hourXXX.com and there is no affiliate or clickbank link at
the bottom.

Bro, seriously. Raise the price to $47 and stick it on Clickbank then
put the link there.

If you wanna sell it cheaper, you can give your customers a coupon.

Marlon

So how does this apply to YOU since your name probably isn’t Jason?

Here’s why YOU also missed out on $2,000 in sales today and how
you can RECLAIM your money next weekend.

Every Saturday I send out an ezine to my list. Usually, just by
sending it this ezine brings in $1,000 to $3,000 in sales.

Now, if you think that’s just because I have a big list — NOT
true. It isn’t how big your list is. It’s the open rate and how
many people click.

My friend Lee McIntyre gets huge response from a list 5X smaller
than mine.

You don’t gotta have a huge list. But you gotta have A list.
And you gotta send out content and pitches or promotions. Now,
personally, I like sending out my content as an ezine.

But you could just as easily send out content in a video or
audio format, if you prefer doing video or audio vs. writing.
What’s important is that you provide VALUE to your audience and
build a relationship.

If you don’t have Ockham’s Razor you’re really so far out of
the loop on this, I can’t even tell you. Dozens of people have
raved about it. OK, that’s my plug.

To continue, my friend Jason is ALSO missing out on money just as
YOU likely are. Why? Because at the stupid bottom of 3hourXX.com
he ain’t got a CLICKBANK or affiliate link.

Now, I almost always have my link to our affiliate program at the
top of the page, the bottom or both.

It doesn’t cost much to throw your product up on Clickbank and
honestly, what’s the WORST thing that can happen? Someone stumbles
across your site and accidentally decides to make you $250, $500
or $1,000 or more without you raising a finger?

This past week, I got over 1,500 subscriptions at this site:
http://www.FreeOnlineMarketingEbook.com

But I haven’t figured out who sent the traffic yet. I’m gonna hunt
them down so I can thank them. But those subscriptions were ALL
automated. Just because someone could easily promote the stupid
page.

“But Marlon, I ain’t got a product to PROMOTE and I don’t have a
sales letter.”

THAT, my friend, is exactly why I was GONNA tell you ’bout the killer
product Jason has.

Because he has one of the best products I’ve seen (maybe the best)
on how to write a sales letter in 3 hours. Really good stuff.

But let me give you the short version here:

Study sales letters that are used to sell a product cheap — you
know, for $7-$50. Here is what you’ll discover:

1. There’s a good headline

2. There’s an engaging opening sentence

3. There’s a story that explains the credibility of the person
or the results they or someone else got with a secret, system
or plan.

4. There’s an announcement of a product

5. There are benefits

4. There are bullet points

5. There’s a price and an explanation of the value

6. There’s a guarantee

7. There’s a bonus for acting today

8. There are testimonials

You need to PRACTICE writing sales letters like that. Get
a group of headlines together, bullet points, some stock or
standard guarantees.

You can crank out a sales letter like that in no time flat.
Literally in one to three hours with just a little practice.
Or you can do it as a video (screen capture) using Camtasia
or CamStudio.

The letter is MOSTLY a headline, bullets, guarantee and
bonus.

I have a product that gives you headline templates, bullet
templates and goes through the rest. That product is at
http://www.salescopy.com

Instead of selling Jason’s product, I’ll pitch my own. But
you don’t need my product to do this.

Do this:

1. Go to http://www.7dollaroffers.com

2. Do NOT spend any money there or you’re gonna get sidetracked

3. Print out the sales letters that make you WANT to spend money

4. Develop your own template based ON them

5. Do NO copy exact wording. You copy IDEAS not words

Now, my friend Jason JUST missed out on ANOTHER $1,000 to $2,000
because he doesn’t have an affiliate link or Clickbank link at
the bottom of his site on FAST product creation.

Now, I have a GREAT Dashboard on creating info products –
Product Dashboard. However, it takes six weeks to do the whole
deal. And what occurs to me is a LOT of you just will never do it.

I don’t know why. But you won’t.

Now, in the old days I used to sell “How to Create Your Own Products
In 2 Hours” which later became “How to Create Your Own Products In
A Flash.”

I taught people how to do it with audio and transcripts:
http://www.yourownproducts.com

By today’s standard, I need to update that product. Don’t get me
wrong. It STILL works. One of my friends has grossed several
hundred thousand dollars just using that method.

But it needs to have some of the newest stuff in it.

Anyway, Jason has a GREAT way to create your own reports in 48
hours. Soon as he gets me an affiliate link, I’ll tell you
all ’bout it.

In the meantime, here’s what I want you to realize — You CAN
product 7-15 page reports and sell them for $7 to $15. And you
can do it by next weekend.

That INCLUDES having a little sales letter done with a catchy
headline, opening paragraph or two, story, bullet points,
guarantee and reason to act today.

For the report, what you do is GRAB some of those reports you’ve
bought or downloaded and just FOLLOW a simple format for writing
your report.

– Introduction
– Problem
– Solution
– Steps
– Results
– Question and answer
– Troubleshooting

That’s a GREAT outline for a report you can write in a day or two.
Jason actually does his research for these reports in only an
hour or two.

You don’t need to spend a MONTH getting out a product.

Get it OUT the door with a SIMPLE sales letter and see if it
SELLS.

The HARDEST thing you do in business is get a new customer.
So you want to TEST your idea and see if people will BUY!

Now you have a sales letter and a product.

The LAST thing you need is traffic.

1. At minimum join Clickbank and put the link on the sales
letter.

2. Create a simple page that explains the benefits of your
affiliate program.

a. Open Front Page or Dreamweaver.
b. Insert table
c. Type out the scoop on your affiliate program
d. If you created or had created a graphic for your sales
letter, put that at the top of the page but it isn’t necessary.

3. In your signature of your posts in online forums, put a link
to your affiliate sign up link:

“Get $39 per sale on a $47 product”

If you’re doing a $7-$10 product, then your commission is
probably 90%.

So let’s go back to how I began this letter:

“You just missed out on $2,000.”

Why?

Because:

1. You probably aren’t sending out a weekly ezine or content.

Solution: Read my formula in Ockham’s Razor if you have it
and DO IT! Don’t just read it. Do it even if what you do is
less than brilliant or perfect.

2. You aren’t getting really good at cranking out $7-$47
products, reports and ebooks in a few days.

3. You don’t have a system to whip out a basic “good enough”
sales letter in 3 hours.

4. You don’t have an affiliate or Clickbank link at the bottom
of the sales letter you don’t have for the product that doesn’t
exist.

You can CURE all of these things in ONE WEEK!

“But Marlon, I am SO overwhelmed.”

I have a solution for that also:

http://www.marlonsnews.com/overwhelm

I wrote the sales letter using what I talked about in this
ezine. I wrote it in under an hour.

The product will take 4 - 6 hours.

I won’t make a zillion on it. But at least $5,000 to $10,000.
Maybe $15,000. Which isn’t bad for what? 7 hours of “work,”
if you can call it that.

Here is your ACTION plan for THIS week:

1. Create a sales letter for a product you haven’t written
yet.

2. Do the research for what you want to put in the product
in 3 hours or less.

3. Write the sales letter in 3 hours or less.

4. Write a 7-15 page report using the outline in this sales
letter in 2 days or less. You can also do it as video or
audio if you prefer.

5. Set up a Clickbank account for your affiliate program,
if you don’t have any other software.

“But Marlon, I already HAVE a product that is NOT selling!”

Are you getting traffic to it?

If you aren’t, work on that. If you’ve sent 1,000 decent
quality visitors and it isn’t selling, then create a new
product in ONE WEEK!

See, THIS is why you want to create products fast.

They don’t ALL sell!

Maybe 3 out of 10 tries sell well.

Marlon

———————————————————–

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

Services You Can Use

Stop trading time for dollars and start trading products for
dollars: http://www.productdashboard.com

Save 100’s on graphic design. FREEBIE report:
http://www.designdashboard.com/top10

Need a Sales Letter? Fill in the blanks and click a button.
http://www.pushbuttonletters.com

Many people have copied my software. But there really and
truly is only ONE original.

Grab The Best of This Ezine
http://www.bestofmarlonsanders.com

——————————————————-

My Special Thanks To The Following People:

A special thanks to those who have been instrumental in building
my business over the years.

Allan Gardyne: htttp://www.associateprograms.com
Michael Merz
Bill Hibbler
Jim Edwards
Sasi Kumar
Ewen Chia Ti Wah
Michael Wong
David Vallieres
Titus Hoskins
Michael Paetzold
David DiPietro
Brian Terry
Dan Kelly
Michael Filsaime
Dave Lovelace
Derrick VanDyke
Matt Adler
Sean Mize
Gary Martin
Melanie Mendelson
Keith Wellman
Joshua Jenkins
Jeremy Burns
Sharlene Raven
Michael Nicholas
Anil Kumar
Joel Comm
Gabor Olah
Craig Haywood
Sterling Valentine
Frederic Patenaude
Jessica Clark
Liz Barton
Roger Hall
Marc Horne

Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.

If we stand tall, it IS because we stand on the shoulders
of giants.

Copyright 2009 Higher Response Marketing Inc.
All rights reserved.