Modern-Trends

Let’s face it. The internet is a very convenient shopping establishment. You don’t need to lose time getting to a store and you don’t lose money for paying cab fare or gasoline. The only thing that I lose is money when my wife goes on an inspired shopping binge. As a result of this convenience, more and more people are regularly logging onto the internet to shop. Manufacturers, distributors, independent shops, importers and exporters realize the strong earning potential by being online. The internet has its own economy and the potential to earn money is incalculable.

For this reason, marketing firms and advertising agencies joined the bandwagon with frenzy. You have this newsletter as a result of this new economic development. Every year, different strategies are being formulated, developed, tested and applied to better and improve existing advertising and marketing methods.

At the start, most advertisements were in the form of combination text and picture messages. Pop-up windows were developed to open new browsers windows where products and ideas could be advertised. This improved to animated pictures with text and finally to full streaming video with audio.

The pop-up text and picture window was a success; but not as much as advertisers and marketing specialists hoped it would be. For one thing, people soon grew tired of these pop-ups that, as soon as they appeared, they were immediately closed. You wouldn’t stare at a billboard you see everyday, right? To further add to the loss of advertising opportunities, anti-virus software and other protection software utilities were created to
prevent pop-up messages from appearing. Mozilla developed the Firefox internet browser which has a built-in feature that immediately blocks pop-up windows from being opened. Pop-up windows became, and still is, an annoyance much like marketing and advertising spam messages.

During this period in internet history, advertising through television still had no significant rival until internet video streaming was created. Let us analyze why videos are a more effective means of communicating.

The immediate and main concern of advertisers is to grab the interest of the consumer. When a new billboard is put up, you might stare at it for a couple of weeks before it becomes a common sight that you begin to ignore it. The same principle applies for pop-up windows. Pop-up windows are fun in the beginning because of their novel nature. Wow! I get to see all these special and discounted offers for different merchandise. After a while, however, it becomes an annoyance every time it interrupts your browsing. Also, staring at a picture will not turn it into a frog prince. You can only stare at an inanimate object for so long before you get bored. When boredom sets in because of monotony or constant repetition, the advertisers fail their jobs.

This is why advertising through television and internet video streaming is a most effective tool. The ability of a moving or animated picture to capture attention knows no bounds. Just look at people stopping in front of shops that sell TV sets to watch the videos being played. Advertisers know that a moving, talking and colorful video is an easy way to grab a person’s attention. In the internet, video streaming replaces television commercials
as the number one method for marketing and advertising.

For businesses that require movies or trailers as a method of demonstrating their product, internet video streaming comes in very handy. Watching a moving picture that demonstrates how to assemble your child’s plastic swing is simply better than reading a manual.

Websites that offer online cooking classes will find video streaming a very helpful tool in demonstrating cooking methods and technique. A mechanic giving instruction on how to change your car’s fuel, oil and air filters is certainly a better option than reading a manual. Internet video streaming is a definite advantage to entrepreneurs who want their customers to understand the merchandise they are selling. If your customer understands how to use and knows about every detail of the product you’re selling, chances are he will trust your product and choose to buy your brand over anyone else’s.

The most common misconception people have for internet audio and video applications are with their usage. More often, video with audio, or one of these alone, are viewed as materials for entertainment or leisure in the internet. This misconception is beginning to fade fast.

The most obvious reason is the way audio and video are used as teasers to wet the appetites of prospective customers. The best examples of all websites that use this method are the shopping websites. These websites that sell hot selling products will design their web pages in such a way that highlights of a whole movie are embedded within the web page. In this manner, they hope to persuade the browsing public, who view the partial material, to purchase the product. In simpler terms, a viewable movie trailer is added to the site.

For commercial vendor websites that primarily sell movies and music, video and audio utilities are an integral part of their marketing strategy. They understand that most people want to see and/or hear what they are buying. They know that using video and audio to show their merchandise to customers wins half the battle for them to get the customers to buy.

For websites that are focused on selling published materials like books and audio books, a few narrated passages or several sample chapters of the material encoded in audio files is a good way to encourage a customer to buy their product.

Furthermore, testimonials of previous customers have a better chance of being noticed than those that are just encoded in text. Most people usually go to a website for a specific reason. For example, one person wants to buy an independent video but he/she does not know which independent video vendor website to go to. This person will use a search engine to find what he/she needs. Once found, that person will go directly to the part of the website where the video he/she is looking for exists.

In cases like these, the home or welcome page is bypassed where, most likely, all of the testimonials are situated. With audio and/or video applications installed in the web site, the testimonials can be streamed to the customer automatically to whichever part of the website he/she is in. Of course, using audio/video streaming now to project your testimonials is a bit extreme at the moment. However, future technology will make audio/video streaming a material of lesser bulk in terms of data transfer. There will come a time when the whole internet can be browsed by vocal commands.

To get back to the subject at hand, the ability of being able to project your merchandise, testimonials, and other points you want your customers to be aware of, by using audio/video technology is limitless and powerful. A single video clip lasting around 10 seconds is no longer considered a huge burden as far as electronic data storage is concerned.

What can you, as an entrepreneur, place into a 10 seconds long video so that you can gain your customers’ trust or make them aware of your other merchandise? Now, 10 seconds is a relatively short time, but it is plenty enough time for people to convey several points of view. If a 10 second video is worth more that a lot of text writings, what more a video that is 20 or 30 seconds long?

Internet audio and video streaming technology is getting more and more sophisticated. All you have to do is look around you and you will see people watching videos and listening to music with their I-pods, MP3 and MP4 players. Incidentally, the best sources for their audio and video needs can be found on the internet. So, imagine all the audio/video data streaming, downloading and uploading around in the internet, and you will have a good idea of just how measly a 10 second video is in terms of today’s technology.

The use of audio/video streaming on the internet is a powerful marketing tool. However, the technology for it has matured enough in that audio and video files use more space from storage devices such as hard drives and I-pods. Already, hard drives of computers have transcended the megabyte barrier and are now storing gigabytes of data.

Everyday consumers commonly think of online businesses as high technology enterprises. While there are indeed some websites that deal in high tech merchandise, most vendor websites trade mostly mundane materials like clothes, beddings and linen and other ordinary stuff we use in our daily lives.

With common enterprises like these, the website is only another selling point for their inventory. What will be mostly displayed in these websites are pictures and short text descriptions of products. On the other hand, vendors that deal with high tech materials design their websites in such a way that it reflects the level of technology they work with.

In the eyes of a common consumer, websites that do not exhibit high technology design are probably failing or disreputable. When browsing consumers find your website somewhat lacking in style and technology, looking for another website that will satisfy their expectations is highly probable.

While it would be considered crass and distasteful to make your website look like the command center of the starship Enterprise, a few smatterings of high tech applications can give your website design reputation a good boost.

In the beginning days of the internet, people tried to make their websites attractive by using lots of blinking and animated pictures in their websites. As website design matured, a more professional and modern feel gradually took over the blinking internet kaleidoscope world.

Today, website design is usually patterned or themed after the owner’s profession or business. Simple but tasteful and professionally elegant are now the norm in designing websites. However, this norm, like technology, is fast becoming obsolete.

As internet availability, data transmission speeds and bandwidths increase, the more options people have for designing a web site. In the beginnings of video streaming, video vendor sites were those that usually contained audio-video streaming capabilities.

They used video clips or trailers of a movie to entice a customer to buy the whole video. Today, almost all vendors of video and audio have portions in their websites reserved for viewing movie trailers and listening to audio teasers.

Of course, it would be a mistake to discount or limit the use of video streaming to video and audio websites. Common vendor sites like Amazon.com can surely use video streaming to further enhance the shopping experience of a customer.

After all, a customer would like to see the merchandise before she actually makes a purchase. Video streaming provides this specific aid to both vendor and consumer. Aside from viewing videos of the product from different camera angles, a short demonstration of the product can be included in the video just like they do in TV shopping channels.

Outside of video specific and trade merchandising businesses, video and audio streaming is also useful when it comes to other industries such as medical transcription, online education, medical facilities and personnel inter-connectivity, online tutorials and instructional modules recorded in video format.

Most importantly, the spread of internet video streaming usage signals an advance in technology. With advances and discoveries, opportunities for new ideas and enterprises abound.

While it is great to have new technology available to, we need to put it to good use for it to be beneficial to us. In the case of websites with video streaming, the customer is assured that the products they sell are workable and crafted with quality.

As internet shopping becomes more and more popular, vendor websites will have to see to it that they provide their customers a good look at their product.

You’ve gotta take a look at “The Design Dashboard” from
Marlon Sanders.

Do you need to design:

* Web sites
* Sales pages
* Mini sites
* Blog graphics
* Affiliate pre-sell pages
* Landing pages

You point. You click. You follow the big blue numbers.
What could be simpler?

It’s A to Z. All step-by-step screen caps supported by
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Here’s what it does for you:

End Result:

a. Your own custom web site graphics that are a cut above

b. You will do your own header graphics faster than you
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c. You will know how to do special effects like scanlines
and handwritten notes

d. You will be able to trick out templates you buy or
create your own

e. You save costs (No Photoshop CS or Dreamweaver needed)

f. You will get step-be-step instructions on ftp, getting
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g. Saves you the costs of design fees. At $150-$300 per
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h. Even if you still use a designer, there are times when
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i. You can create your OWN templates just as good as many
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steps.

j. Most templates are NOT designed for “our type” of
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SHOULDN’T I OUTSOURCE?

I disagree with the “outsource everything” view. YES, you
build a business. But in the beginning, there are times to
outsource and times to do it yourself.

I did most everything myself early on. And as the money
came in, I hired people to help out.

If you’ve got the bux to hire everything out, fine. But
you STILL will end up waiting and waiting for designs when
you could do it yourself in 10 to 30 minutes if you had a
little basic knowledge.

Anyway, check it out:
Click Here

In this modern world, technology is king. If we try to earn money online, our only hopes to really get paid is from the leaders on the internet. Is Google the center of the internet?

They pay out millions of dollars, and take in so much more! We can get our share too! They pay you to advertise for them… its just a simple piece of code.

Adsense is the way to get payed by Google. Provide content, and and you will get visitors. Do some ongoing SEO and backlinking, and other Web 2.0

Use enhanced wordpress themes, that include adsense and clickbank for even more earning power. Find hot niches, do some creative pages, and provide content. Just do it over and over…

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