Modern-Trends

Dave Bartlett | Internet Marketing, Beer & Beyond?
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Video as an Advertising Tool

June 30, 2009 By: admin Category: Internet Marketing

When you go to internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are bothersome and not really interesting.

You do pause and look at the pop-up screen if it contains some animated pictures or flashing images. When you pass by a store that sells television sets while walking, you look at the screens that have something playing or displayed in them. Between these comparisons, you will find the difference between still and animated images in terms of grabbing a person’s attention.

A still picture will remain a still picture no matter how long and which way you stare at it. An animated picture or video, on the other hand, will grab your attention by arousing your curiosity. Usually, it’s because you want to find out what happens next. It’s all about arousing curiosity.

The internet as it is today allows for streaming video technology that will let you view a whole movie online if you want to. In being able to use this technology to grab a person’s attention, advertisers are getting more and more creative with their strategies. I will look at a moving image because I want to know what it is and what will happen to it. Advertisers know that I will do this and so will the majority of other people browsing the internet.

Even so, unless the individual viewing the animation or video is interested in the advertised product at that time, advertisers will fail to convince a person to spend money. Of course, this is beside the point. The immediate goal of an advertiser is to grab attention.

Sometime in the future, the individual will remember seeing the advertisement and will most likely make a purchase because of that simple memory. The memory of it is carried subconsciously and will resurface at a time when you need the product or see the product as you pass by it in the shelves of your favorite grocery store.

To compare to other forms of videos that grab attention, early infants and older children are fascinated by learning modules in video form. A story book with still pictures is just not enough to grab a child’s hyperactive mind. Again, video grabs attention by acting on the curiosity of the viewer.

Curiosity is perhaps the most powerful motivator in a person. For example, the “Stargate SG1” television series shown by the Sci-Fi channel in the US is not available for viewing in some countries. Video grabs a person’s curiosity faster than you can blink (that’s because you won’t be blinking).

Animated pictures and videos are very powerful advertising tools. If an advertising video upon its creation is imbued with humor, a bit of suspense and, finally, relevance to the general public, its effects will be visibly seen in the black ink accountants’ use in their books to indicate income.

Please remember that when you want to sell an idea or product, the best way to grab a person’s attention is by arousing his curiosity through the use of videos. Video is the fastest and most efficient tool when it comes to getting your message across. Human beings are very curious animals and they love good stories.

Videos Increase Trust

June 30, 2009 By: admin Category: Internet Marketing, Residual Income

Everyday consumers commonly think of online businesses as high technology enterprises. While there are indeed some websites that deal in high tech merchandise, most vendor websites trade mostly mundane materials like clothes, beddings and linen and other ordinary stuff we use in our daily lives.

With common enterprises like these, the website is only another selling point for their inventory. What will be mostly displayed in these websites are pictures and short text descriptions of products. On the other hand, vendors that deal with high tech materials design their websites in such a way that it reflects the level of technology they work with.

In the eyes of a common consumer, websites that do not exhibit high technology design are probably failing or disreputable. When browsing consumers find your website somewhat lacking in style and technology, looking for another website that will satisfy their expectations is highly probable.

While it would be considered crass and distasteful to make your website look like the command center of the starship Enterprise, a few smatterings of high tech applications can give your website design reputation a good boost.

In the beginning days of the internet, people tried to make their websites attractive by using lots of blinking and animated pictures in their websites. As website design matured, a more professional and modern feel gradually took over the blinking internet kaleidoscope world.

Today, website design is usually patterned or themed after the owner’s profession or business. Simple but tasteful and professionally elegant are now the norm in designing websites. However, this norm, like technology, is fast becoming obsolete.

As internet availability, data transmission speeds and bandwidths increase, the more options people have for designing a web site. In the beginnings of video streaming, video vendor sites were those that usually contained audio-video streaming capabilities.

They used video clips or trailers of a movie to entice a customer to buy the whole video. Today, almost all vendors of video and audio have portions in their websites reserved for viewing movie trailers and listening to audio teasers.

Of course, it would be a mistake to discount or limit the use of video streaming to video and audio websites. Common vendor sites like Amazon.com can surely use video streaming to further enhance the shopping experience of a customer.

After all, a customer would like to see the merchandise before she actually makes a purchase. Video streaming provides this specific aid to both vendor and consumer. Aside from viewing videos of the product from different camera angles, a short demonstration of the product can be included in the video just like they do in TV shopping channels.

Outside of video specific and trade merchandising businesses, video and audio streaming is also useful when it comes to other industries such as medical transcription, online education, medical facilities and personnel inter-connectivity, online tutorials and instructional modules recorded in video format.

Most importantly, the spread of internet video streaming usage signals an advance in technology. With advances and discoveries, opportunities for new ideas and enterprises abound.

While it is great to have new technology available to, we need to put it to good use for it to be beneficial to us. In the case of websites with video streaming, the customer is assured that the products they sell are workable and crafted with quality.

As internet shopping becomes more and more popular, vendor websites will have to see to it that they provide their customers a good look at their product.

Don’t Delete All That PLR Stuff Just Yet…

June 23, 2009 By: admin Category: Internet Marketing

If you have been involved with internet marketing for more than a few days… You have probably already gathered an impressive stash of free PLR products.

And if you are anything like me, most of that PLR stuff is just sitting on your HD collecting cyber-dust. But don’t delete it yet, because some of it just became very valuable.

You see, most PLR packages contain a lot of graphics, templates, clip art and such… and with the new Instant Banner Creator you can put all that to good use.

Just upload it… drag and drop… point and click your way to making some awesome graphics.

Heck you could even take PRL graphics templates, run them through Instant banner creator and then resell them as a finished graphics package.

Definitely a lot of options with this great tool - and I highly recommend that you grab your free membership today.

Just hang on to those PLR graphics until you have checked this out…

http://instantbannercreator.com

Monetize Your Traffic

June 18, 2009 By: admin Category: Internet Marketing, Residual Income

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic
The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs
Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

Click here to get a free monetization report

Get Return Visitors

June 17, 2009 By: admin Category: Internet Marketing

Look at what you usually do when surfing the web. You see a site you like and start to read it. You are thinking about what a great site it is, and if you really like it you bookmark it so you can come back again.

Then something interrupts you. What happens when you get back? You have forgotten what you were looking at and what are the odds you’ll ever use the bookmark to go back? Want to find out? Go click your bookmarks and see if you can even remember what half of them are for. I know I never can. Your website visitor is no different. No matter how great your website is things constantly distract people and your visitors is gone.

Now, if the site you visited had used a squeeze page and made you an interesting offer, they would have a way to contact you. When they email two days later, you remember the great report they gave you and open the email to see what they have to say.

You are very likely to go back and see more of their site. What is more is that they can continue to invite you back time and again because they got your contact information and your permission. This is why using a squeeze page and getting permission to follow up with your visitors is so powerful.

Check out Instant Squeeze Page Generator to discover how easy creating your page can be. And you can’t beat the cost! Watch out for the “Secret Upgrade” If you see it, you’ll only get one chance to take advantage of it… AND it’ll spike your list building power tenfold. So grab the upgrade if you can… At this price it is a no brainer.

To find out how to monetize this sign up process, get my free report.
The Monetized Signup

Internet Marketing Proven Tactics

June 16, 2009 By: admin Category: Internet Marketing

Do you want to discover how the top Internet Marketers are really making most of their money online? If you think it’s the first product that you see on their websites then you are dead wrong.

Top internet marketers are all using proven tactics, techniques, and secrets that causes their income and profits to explode after that first sale.

Now is your chance to finally discover their secrets…For FREE!
http://modern-trends.info/recommends/HiddenSales

Jeff Dedrick released his blockbuster Hidden Sales Project to rave reviews only to close it down last year. Now he has done something crazy. He has just re-opened his site but now you can pick up his 120 page Hidden Sales Project ebook for FREE!

Here is what you are about to discover…

  • How the gurus and ultra successful marketers really run their businesses and it’s NEVER just the first product that you see.
  • Why ignoring their behind the scenes processes could cost you your business and how using them could bring in hundreds or even thousands of additional dollars for you at lightning fast speed!
  • How to QUICKLY and easily double or triple your sales - WITHOUT adding any new customers or traffic!
  • The real secret behind building an affiliate program and how by missing this one point you will get turned down almost every time.
  • How you can give away products for free and make more money than you would by charging up front.
  • A real live case study on a successful online business showing you ALL the areas where Hidden Sales are being made!
  • How GoDaddy can sell a product at $1.99 and make millions upon millions of dollars - and discover why this is like money in your pocket.
  • Plus a whole bunch more!

Go here now before Jeff decides to start charging again:
http://modern-trends.info/recommends/HiddenSales

These simple changes can make the difference between losing money and making a great income so pick it up before its over…

Advertising Your Videos

June 15, 2009 By: admin Category: Internet Marketing, Residual Income, Uncategorized

Affiliate programs are marketing tools used by vendor sites such as amazon.com. Basically, you need to sign-up for the program and they will give you an affiliate ID number. You will receive instructions on how to create links to their website from your own website or written article. You can even create links to specific products on their website. When a person clicks on the link you made, the vendor site takes note of the reference number and your ID number. If the customer buys from the vendor, you are given a commission.

In short, you promote their website and products. Once you have it set up, you just wait for the money to come in. Also, affiliates get discounts and bonuses based in the quantity of traffic that they are able to direct to the vendor site.

Autoresponders are the answering machines of the internet. Say, you have a number of products on the internet up for sale. These products are technologically challenging to most people so you will need to provide detailed information on how to operate and maintain the devices.

If you do this on your website, chances are you will have a design problem since this will require large amounts of space on the webpage. With autoresponders, you can place a link for all the nitty-gritty stuff and a pre-composed email message will be sent to the one who requested it. You can place a form where they can write down their email address and place the link below it. You will need to do the pre-composing of those automatic replies too.

Autoresponders can be used in many ways. Aside from answering queries for detailed information requests, autoresponders can also be used as correspondence trackers. Different websites offer autoresponders with different functions. Some of these sites offer autoresponder services for free.

If you happen to have an existing website, you can correspond with another website to have your banner placed on their site. In exchange, you will need to accommodate their banner on your site. The same is true for links. You can place a link to another site while the webmaster of that site can place a link to your site. If you don’t have a banner, you can search for free or paid banner maker utilities in the web.

Internet classified adds are an available option for promoting your website. Some classified ads websites give away their services for free.

If you want to become a big vendor site, the way to go about it is through e-commerce. This entails setting up shopping carts for your customers so they can note down their orders. You will also need to analyze your payment system. Of course, you will need to accept payments from major credit cards but you can allow or deny payments made by check, paypal or money order.

Electronic magazine or E-zines are newsletters that get sent regularly to a list of e-mail recipients. These recipients are subscribed to the E-zine so spamming is not an issue. You need to have an article about your product handy and several links embedded within it just in case the subscriber decides he wants your pocket knife.

With mailing lists, you send out a bunch of emails to a target audience. This is where spam usually comes from. One form of mailing list let’s the consumer decide whether he/she wants to be in your mailing list. This is called the opt-in mailing list. I like this list.

There are still a number of money making ideas and utilities that have not been covered here. To tell you frankly, there are just too many of them to mention. Why not browse around and take a look for yourself. Researching and reading material can be a tedious a process, but the knowledge that you gain it from it might be just what you need to set-up or improve your own internet business.

While there are many money makers out there, beware of those that claim to be able to teach you how to earn yourself thousands in a single week. For one thing, they charge you for it before you can even try.

Educating Through Video

June 15, 2009 By: admin Category: Internet Marketing, Residual Income

People from third-world or developing countries who want to get updated or advanced education from industrialized nations are having a hard time, mostly because of immigration or visa requirements.

This is much is true in countries like Japan, the United States and the United Kingdom, whose immigration qualifications are very stringent. In some countries, the United States requires that a certain amount be placed in trust as a bond to ensure that visitors do return to their countries of origin.

Educators in these developed countries recognize the desire of foreign students to avail themselves of superior standards in education. This is where the internet becomes a central tool in global, quality education.

If you go online today, you will find plenty of colleges, universities and even Ivy League institutions offering online education ranging from certification, degree, post graduate and doctorate level courses. These online schools and universities are certainly convenient for those who cannot enter developed countries due to lack of qualifications for visa approval requirements.

In the domestic front, these online schools become an alternative to the physically handicapped or mentally ill. For people with motor dysfunctions such as Parkinson’s disease, online education becomes a saving grace in their lives. It not only becomes convenient, but it also provides these people with a connection to the world right in their own homes.

Having the burden of education addressed by the internet is a convenience for the operators of care facilities as they can exclusively use these online schools for the education of their patients or as extra sources and materials used in their curriculum.

With all of these in mind, new materials and tools for online instruction need to be developed. Foremost among these necessary tools is audio and video streaming through the internet. Audio-video streaming allows for two people to instantly communicate from distinctly separate locations. An instructor can use the internet to talk to his or her student face to face, so to speak.

One thing our educators agree upon is that there is no better teacher than experience. In recent years, companies started manufacturing educational videos for use by infants. By using these video, infants are projected to start learning at an earlier age than before.

Because of the audio-video experience, the attention given to these videos by an infant is considerably more than they would give to a children’s book. In being able to grab attention and interest, the video succeeds in educating the mind of the child.

In the same manner, the use of audio and video in the education of older children, juveniles and adults is a more interesting and entertaining experience than a plain chemistry book. With a person actually able to see the animated structure of an atom, the curiosity of that individual is stimulated. When people become curious, their imagination becomes active and they strive to gather more information about the subject.

This is where the importance of education through video lies. The content (assuming that it is interesting) grabs the viewers’ attention and stirs their curiosity, thereby stimulating a thirst for knowledge.

As internet audio-video streaming technology improves, the more use they will become to online educational institutions. People who have knowledge of how to install and use these utilities are quickly becoming assets to many entrepreneurs, especially those businesses that are situated in the internet.

The use of video streaming technology by websites has ballooned significantly. Even websites designed by amateurs and those people who have their own blog sites are starting to sprout videos. Video streaming is starting to grow. You might want to grow with it.

Marketing With Video

June 13, 2009 By: admin Category: Internet Marketing

Using streaming videos in the internet as a form of marketing is a relatively new approach. Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer’s attention.

Some pictures are a combination of still and animated objects to better the chances of attracting a prospective customer. But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer’s memory.

To fully understand why internet streaming videos are the next step in online marketing, we need to be able to grasp the objective of advertisers and the effects of the different methods of advertising.

To begin with, online advertising began mainly with newsletters in the form of emails or pop-up screens containing pure text and some inanimate pictures. As internet users became more and more accustomed to surfing the WWW, these newsletters and pop-up advertisements gradually turned into annoyances.

Marketing newsletters started to look like junk mail and pop-up screens became similar to billboard advertisements that you see everyday. Also, pop-up screens disturbs the rhythm of internet surfing.

There you are browsing away when you see a link or article which you decide to follow or read. Just as you are about to click on it or just as you are in the middle of reading it, the pop-up appears and displaces your current browser window behind it.

In short, these common forms of advertising soon became major annoyances in most cases that anti virus software developers soon added anti pop-up features in their products thereby drastically reducing the number of consumers that these pop-ups were able to reach.

To add emphasis to the drive against pop-up advertising windows, Mozilla developed a built-in anti-pop up utility into their web browser, Firefox. Just as the pop-window is about to open, Firefox immediately denies the opening of this new browser window.

Nowadays, I rarely see pop-up screens on my computer when I browse the WWW.

As far as email newsletters and advertisements are concerned, a similar phenomenon is occurring where they have suddenly evolved into what is known as junk mail or spam mail in internet language.

Again, anti-virus protection software creators incorporated spam mail protection within their software while numerous sites in the internet make available free, downloadable anti-spam software.

The biggest blow to spam mail marketing was when e-mail providers decided to add anti-spam or spam blocking utilities in their website. As a result of these measures against pop-ups and spam messaging, an avenue in internet marketing is about to close.

This is where streaming video comes in. It is undisputed that television commercials are still the best way to attract attention. The advertiser needs to make the product look good in TV, but their primary objective is to attract the consumer’s attention.

Their second goal is to make the video memorable enough so that the customer remembers the brand name when they have need of the product. The most famous brand names like Marlboro succeeded in their advertising campaign videos so much so that people still remember the Marlboro man.

In this advertisement, the first thing you see are wild horses running. This is quite an attention drawer since lots of people like horses even when they haven’t seen one in person.

The main advantage of videos is their ability to instill curiosity in a person. An apt demonstration of this ability is when people are seen stopping at display windows of stores that have television displays in them.

When you see a moving picture, you are immediately interested in what it is all about and what will happen next. Even if you don’t stop in front of the display, you will spare a glance or two. The uncanny part is this, in the instant that you see people gathered in front of something you haven’t seen yet, you will take time to look to satisfy your curiosity.

However, if that display happens to be in your own neighborhood, you will gradually get accustomed to it and begin to ignore it.

This is the strength of internet marketing through streaming videos. It immediately grabs attention. The only thing that you as an advertiser have to do is to make the video interesting enough that it maintains or improves on that initial level of interest.

When the video is old enough to become common place, you replace it with a new one. Unlike pop-ups or spam messages or newsletters, they cannot become an annoyance because the first thing it does is to grab the consumer’s attention and curiosity.

With the use of videos, the consumer gets a clear picture of what your product or idea is all about. This is an added bonus to the attention grabbing feature of using videos for your marketing or advertising campaigns.

When a consumer knows what you and your product are all about, they can begin to trust you. After all, having the trust of your customer’s is better than the bottom line. A trusting customer is one who will patronize all your product lines. As good as your advertising video is, it is still the quality of your product that matters in the end.

To make a video interesting enough, try to place some humor and social relevance into them. You also need to make your customers feel a need or craving for your product.

This is especially true for entrepreneurs who wish to create a niche for their product line. A good video advertisement will pull in people more than newsletters, pop-up windows or spam messages will.

Traffic Methods for Affiliates

June 12, 2009 By: admin Category: Internet Marketing

Affiliate program participants rely on sales to make money with affiliate programs. The only thing is that many new participants forget that they also need to rely on website traffic.

After all, without traffic, no one will be able to see your affiliate products, let alone buy them. That is why, if you are in an affiliate program, you need to work on increasing your traffic. There are a number of steps that you can take to increase your traffic, three of these steps are outlined below.

1. SEO
If you are an established webmaster, you likely already know what SEO is. If not, you need to familiarize yourself with it right away. SEO, which is also known as search engine optimization, may have an important impact on the success of your website, even its failure.

The goal of search engine optimization (SEO) is to increase your search engine ranking. Having a high search engine ranking increases your chances of seeing traffic from search engines. Search engine optimization encompasses a number of different methods, but one of the most important is content.

You need to have content on your website; it is what search engines pickup. You will also want to use keyword tracking tools; they enable you to determine what keyword phrases internet users are searching with. Using those keyword phrases on your website is sure to increase your website traffic.

2. Article Distribution
Have you heard of article directories before? Article directories are websites that act as hosts for collections of articles. They often contain a large collection of articles, sometimes even millions of articles. In exchange for providing your content free of charge, article directories will allow you to insert a link at the end of your article.

This link should direct readers to your online website, namely the page that outlines the affiliate products that you are selling. Not only will it help to increase your website traffic, but your sales may also increase.

When it comes to submitting to article directories, which is often referred to as articles distribution, you are advised to create yourself a schedule. To effectively use article distribution, you need to submit multiple articles.

In fact, the more articles the better. You should create a goal for yourself, like submitting at least five articles a month. It is also important that you create content that is relevant to your website. If it is not, your readers might not click on your clink; thus defeating the purpose of submitting to article directories.

3. Blogging
Over the past few years, the popularity of blogging has skyrocketed. In addition to personal blogs, a large number of online businesses are now relying on blogs to help increase their website traffic and you can too. Blogs are nice because you are given choices. You can create your own, free blog or you can pay to have your blog hosted on your own domain name.

When creating a blog, you can create your own content, which may include product reviews or recommendations. In fact, you don’t even have to write your own content. You can use content from many free article directories; many will give you free usage rights. Speaking of article directories, if you submitted your own articles, you can even use them for your blog. The only thing you need to remember is to link back to your original webpage. Doing so in each blog post will help to increase your traffic.

The above mentioned three traffic increasing steps are just a few of the many that you can take. These three; however, are a few of the easiest ways that you can go about increasing your website traffic. With a small amount of effort, you can easily see an increase in traffic, in what seems like no time at all. In fact, you will not only see an increase in traffic, but you may also see an increase in your affiliate sales.